Speed-to-Lead Benchmark

How fast does your business respond to new inquiries? Grade yourself in 60 seconds.

1. When a new lead calls and you miss it, how fast do you call back?
Within 5 minutes
Within an hour
Same day
Next day or later / often never
2. A web form inquiry comes in at 7pm. When does it get a response?
Within minutes (automated or on-call)
Same evening
Next morning
Whenever someone checks the inbox
3. How are missed calls currently handled?
Systematic callback workflow same-day
Someone usually calls back
We check caller ID sometimes
Voicemail, if they leave one
4. On weekends, new inquiries get…
Same speed as weekdays
Slower, but same day
Monday's problem